Africa, Latin America​, Southeast Europe​ and Asia



Type of Investment

Risk Capital

Project Stage

Test & Transition

Length of Investment


Investment Overview

A $1.1m investment in WhereIsMyTransport, whose ​​​mobility and location data and consumer products​​.​ make​ mass transportation in emerging market cities more accessible, more efficient and safer for poorer people.


The Development Challenge

Poor mass transit is a significant problem that disproportionately affects those living on less than $5 a day. Poorer people typically spend a large portion of their income on transport, whilst some cannot afford motorised transport at all. In addition to time saving benefits, there are associated safety benefits from reducing unpredictable wait times at mass transit stops, such as lowering the chances of assault. Data is a critical component to effective transport planning, but there is currently a dearth of informal transit data, which has hindered municipality, operator and commuter ’ mobility in urban environments.


The Innovation

WhereIsMyTransport is a technology company and central source of mobility and location data for emerging markets. Their data assets help clients in the public and private sector make informed investment decisions in emerging markets, and their public transport app improves commutes for people who rely on public transport. As a result, m​ass transportation becomes more accessible, efficient, reliable and safe​r​.


Our Investment

GIF invested a total of $1.1m in WhereIsMyTransport’s seed round and its Series A.


Investment Objective

To provide information to improve informal transport journey planning, enable local governments to improve efficient planning and regulation of mass transit systems.


Why we invested

WhereIsMyTransport addresses a key barrier to inclusive urban growth given the scale of the problem of lost productivity, and the impact this problem has upon the global poor, whose livelihoods rely on informal public transport routes

The business has developed a highly scalable model, whereby cities can be mapped faster and at a lower cost relative to other solutions. 

This intervention supports a number of UN Sustainable Development Goals including: Goal 1 (No Poverty), Goal 8 (Decent Work and Economic Growth), Goal 9 (Industry, Innovation and Infrastructure), and Goal 11 (Sustainable Cities and Communities).


WhereIsMyTransport in numbers

Over 50

Cities mapped

$1.1 million

GIF investment into WhereIsMyTransport's seed round and Series A


WhereIsMyTransport Impact Brief


WhereIsMyTransport is a mobility technology company that delivers data and technology solutions for sustainable urban mobility. It digitises network information from formal and informal public transport in low-and middle-income megacities.​​​ Data from​ ​i​​Click here to enter text.​informal public transport is scarce or largely unavailable, despite it being essential for a reliable, accurate and complete understanding of emerging​-​​ ​market transport. WhereIsMyTransport’s proprietary technology and data mapping capabilities create complete ​​​data assets​​Click here to enter text.​, that also include crucial information like real​-​​ ​time alerts, points of interest and origin-destination data. By getting the right information to the right people at the right time, WhereIsMyTransport makes public transport more accessible and better understood.

Use of GIF Funds

Supporting WhereIsMyTransport’s data collection efforts in order to expand the formal/informal transportation database, technology development, and business development.


Digitise complete public transport networks, to improve informal transport journey planning for mass populations, and enable local governments to improve efficient planning of mass transit systems.

  1. Increase adoption of WhereIsMyTransport solutions in cities with high informal transit ridership in low-income countries.
  1. Enable access to data for the development of solutions that lower costs and commuting times for GIF target beneficiaries.

Impact to Date

WhereIsMyTransport has mapped over 50 cities across Africa, ​​​​Asia, Southeast Europe, and Latin America. Its consumer journey planning app, Rumbo, is live in three megacities. Commissioned projects in Gauteng, Lagos and Nairobi revealed previously unknown insights about women and public transport that can be leveraged to create a more gender inclusive and sensitive experience for women. WhereIsMyTransport manages and maintains the data, updating ​it​​Click here to enter text.​ as networks change, and integrates it with consumer products and planning tools that support better public transport understanding for all.