A $230,000 convertible note in SafeBoda, a start-up company that is reducing motorbike accident deaths and injuries in Uganda, through the creation of an Uber-like network of safe motorcycle taxi (“Boda”) drivers.
An innovative solution to an underfunded problem.
Despite receiving comparatively limited resources and attention, road traffic safety is ripe for innovation and disruption. SafeBoda is a high-potential innovation whose testings offers valuable lessons for the entire sector.
SafeBoda’s model creates clever incentives for behaviour change.
SafeBoda has adapted some of the lessons from the success of group lending in microfinance to road safety. Just as borrowers want to recruit safe money managers to their loan group, SafeBoda drivers want to recruit safe drivers to the network. SafeBoda uses financial incentives and peer pressure to fuel changes in motorbike drivers’ behaviour.Apply for funding