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Development Media International

A £1.5 million grant to rigorously test the impact of a radio-based behaviour change campaign to encourage women in Burkina Faso to prevent unwanted pregnancies through the use of modern contraceptives.

Investment Overview

15%

Use of modern contraceptives in Burkina Faso

3.5 million

Number of people the DMI campaign is expected to reach
Location: 
Burkina Faso
Sectors: 
Health and Family Planning

Development Media International (DMI)

Health and Family Planning | Burkina Faso | Test & Transition

 

  • The development problem. Burkina Faso has a fertility rate of six children born to each woman, and modern contraceptive use is only 15%. In Sub-Saharan Africa the main barriers to contraceptive uptake are lack of information and awareness as well as fear of contraceptives.

                                               

  • The innovation. Development Media International is testing a radio-based saturation mass media campaign to encourage the use of modern contraceptives in Burkina Faso.  The behavior change campaign focuses on overcoming the cognitive barriers and social norms that prevent the uptake of modern contraceptives.  The campaign will reach an estimated 3.5 million people and, if successful, will result in approximately 100,000 couples in Burkina Faso using modern contraceptive methods.

 

  • GIF’s Investment. GIF’s grant of £1.5 million will support a cluster-randomised controlled trial in Burkina Faso to test whether the mass media family planning campaign can increase uptake of modern contraceptive methods. The RCT is the only one of its kind in the world testing the effectiveness of a family planning mass media campaign.  

 

  • Why we invested.
    • Potential for cost-effective impact. The innovation has significant potential to be a cost-effective way to promote modern contraceptive usage, and to work across multiple geographies. Many other donors and governments will be able to assess this evidence when making their own funding and policy decisions.
    • Sector impact and learning and commitment to rigorous evidence. This RCT will contribute to the evidence base of behaviour change health media campaigns. DMI has demonstrated a strong commitment to institutional learning and evaluation.