Mr Green Africa is a tech-enabled plastics recycling company disrupting the current informal and exploitative plastic recycling sector in Kenya. Mr Green offer an in-house end-to-end process for plastics waste recycling by purchasing directly from their sourcing agents or waste pickers, who are some of society’s most marginalised people. Mr Green own and operate a series of trading hubs across Nairobi and Kisumu where they transact with their sourcing agents directly to purchase their collected plastic for onward transfer to the Mr Green’s manufacturing plant. Here, the collected plastics are processed and sold as post-consumer recycled plastics to plastics manufacturers for use by large fast-moving consumer goods (FMCG) companies, such as Unilever.
GIF’s investment is being used to fund additional recycling machinery, IT upgrades, team expansion, and to fund working capital. GIF’s investment will be made through the Advance Fund.
Grow volume of plastics processed by opening further trading points, onboarding additional sourcing agents, investing in IT upgrades to run a cashless operation, running additional shifts on existing processing machinery, and investing in new machinery to increase the quality of their recycled plastics and their margins. Successfully scales to reach 134 trading points in Kenya by the end of 2023, collect 800 metric tonnes per year, engage a previously informal supplier network of more than 4,000 full-time sourcing agents, and reach breakeven and then operate profitably.
In 2020, MGA recycled 1,600 metric tonnes of plastic waste for an estimated 4.8 million kg CO2 emissions saved per annum. 640 waste pickers were empowered through the MGA model in 2020.